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Da televisão ao feed: análise das diferentes aplicações da redação publicitária na televisão e no Instagram
(2019-07-01)
This term paper aims to verify how the writing techniques have adapted from television discourse to Instagram. The scientific embasament comes through descriptive and documentary research, in which the characteristics of ...
Gestão de marca de celebridades: uma análise das redes sociais de Harry Styles
(2021-07-10)
This work aims to analyze the management of the Harry Styles brand, on social networks, from the theoretical perspective of marketing and advertising. This work aims to analyze the management of the Harry Styles brand, on ...
Fake news como ferramenta persuasiva de desinformação na era da pós-verdade
(2020-12-17)
The present academic work studies the fake news through the communicative and persuasive bias, as well as its insertion in the post-truth context. It aims to identify how fake news persuades with false information in the ...
Privacidade de dados no marketing: estudo de caso da Cambridge Analytica na eleição presidencial nos Estados Unidos em 2016
(2021-01-05)
This paper presents the case study of Cambridge Analytica, a company that acted as a partner in political campaigns, using mining and data analysis. The study analyzes the impact of the actions that were chosen in the 2016 ...
Pandemia de COVID-19 e o uso das redes sociais: a busca por procedimentos estéticos e a reafirmação dos padrões de beleza
(2021-12-11)
This paper aims to understand how following social networks for long periods of time can be increasingly reaffirming the standards of beauty that have been imposed on women throughout history. Through the chapters on each ...