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Now showing items 41-50 of 73
Fake news como ferramenta persuasiva de desinformação na era da pós-verdade
(2020-12-17)
The present academic work studies the fake news through the communicative and persuasive bias, as well as its insertion in the post-truth context. It aims to identify how fake news persuades with false information in the ...
A importância do redesign e do rebranding para as marcas: estudo do caso EQI Investimentos
(2021-07-15)
The present paper has the object of investigating the importance of redesign and rebranding to the brands, especially in the case of the company EQI Investimentos. The research is based on the concepts of design, focusing ...
Privacidade de dados no marketing: estudo de caso da Cambridge Analytica na eleição presidencial nos Estados Unidos em 2016
(2021-01-05)
This paper presents the case study of Cambridge Analytica, a company that acted as a partner in political campaigns, using mining and data analysis. The study analyzes the impact of the actions that were chosen in the 2016 ...
Em busca da diferenciação no universo das cores: um estudo sobre branding e a marca PANTONE
(2021-12-23)
This study seeks to explore the branding management of the PANTONE® color brand, pointing out the marketing actions involved throughout its trajectory of consolidation in the market, making it the world authority in the ...
A representação da marca pessoal de artistas femininas na música pop: uma análise de identidade visual em álbuns conceituais contemporâneos
(2021-12-08)
The present study aims to understand how a concept album can represent, from its visual identity, the personal brand of the contemporary female pop artist. To do so, we initially made use of bibliographical research, where ...
Nise, o coração da loucura: um estudo sobre o grotesco no cinema nacional
(2021-07-13)
This research approaches the use of the grotesque aesthetics in cinema from the cinematographic languages ??used in the narrative. As the cinematographic choices of an audiovisual director, they are one of the main delimiters ...
Música independente LGBTQIA+ brasileira: estratégias de comunicação em meio digital
(2021-12-08)
This work aims to understand how the Brazilian LGBTQIA+ independent music market uses the Internet in a strategic way to promote its artistic production and engage the public. The perspective is qualitative-exploratory. ...
Futuro das agências de publicidade no Brasil: percepção de profissionais da região Sul e Sudeste
(2020-12-22)
Advertising is a very dynamic area, constantly guided by changes in society. To be able to follow all innovations, it is necessary to look beyond the present, seeking to trace trends and possible structural changes. ...